Francisco Capetillo Traeger brings over 23 years of experience to his practice which encompasses all aspects of trademark and Industrial Property Law. Since the year 1993 he has worked in the Intellectual Property areas of prestigious Mexican Law Firms such as Goodrich, Riquelme y Asociados (1993- 1997), Olivares & Cia (from 1997 to 2000), Arochi & Lindner (junior associate from 2000 to 2006), Cuesta Llaca y Esquivel (senior partner since 2006 to 2016), and just recently, he has joined Iberbrand as senior partner.

He acquired a vast experience in trademarks and other Intellectual Property matters, mainly searching and trademark advice, filing and prosecution matters, licensing and assignment of trademarks, due diligence for mergers and acquisitions, trademark litigation, infringement actions and enforcement, domain names, and patents.

He represents big-name clients in the automotive, insurance and technological areas. LEGAL 500 recommends Francisco in the field of IP as valued member of the IP team who looks after big-name clients.

He is a member of the Industrial Property Association (AMPPI) and the International Trademark Association (INTA) and had served on a number of committees. He has written several articles for various international journals on the matter.

Francisco is a family man and loves riding his bike in his spare time, both road and mountain. He also loves Formula 1, progressive, alternative and classical music, and enjoys nature.


Intellectual Property Law
Trademark filing, prosecution and consulting
Due diligence and advice
Trademark litigation
Infringement actions
Domain names


Asociación Mexicana para la Protección de Propiedad Intelectual (AMPPI)

International Trademark Association (INTA)


Law Degree at Universidad Iberoamericna, Mexico City


English and Spanish