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Francisco Capetillo Traeger

Senior Partner |
Trademark, Litigation, Consulting, Auditing, IP Rights Protection and Maintenance

Francisco Capetillo Traeger

Senior Partner |
Trademark, Litigation, Consulting, Auditing, IP Rights Protection and Maintenance
Francisco started practicing IP in 1992, working in the most remarkable firms where he got the expertise and upscaled to leadership positions. He was an associate for seven years in Arochi & Linder and then a partner in Cuesta Llaca & Esquivel for ten more years. He joined Iberbrand® in 2016 and brought 25+ years of experience in all the IP fields, including trademark searching and advice, filing and prosecution matters, trademark licensing and assignment, due diligence -audits- for mergings and acquisitions, strategic planning and trademark litigation, infringement and enforcement actions, domain name, and patents litigation.

"I like IP because I advise clients to protect the names and designs with which they identify their products and services. As a syllogism, the specific case is analyzed and the best practical and legal solution is sought. I am fascinated by working in trademark protection and litigation strategies. It is a very dynamic, practical, and engaging subject. Industrial property rights, that is, trademarks, designs, and investment patents are one of the company's most important values. I like to be part of the success of my clients."
Montes Urales 750-402
Lomas de Chapultepec
11000 Mexico City
MEXICO
+52 55 5540 4405

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